Wild Urban Vibes
There’s a new restaurant and cocktail bar in Monza, the vibrant heart of the north Milan area. How to make it stand out? Blossom created a brand identity for WIBE, starting from the name: a union between the words “wild” and “vibe”. WIBE is characterized by a cool and fresh atmosphere, so we turned it into a colourful jungle, where an urban tribe can find its new hangout. We expressed the wild, urban vibes of this place through a photography project, a series of portraits matched with keywords. We created a new language, not only a new visual dimension. So, Togeppiness at WIBE becomes the joy of being together.
From the design of a new logo and website, to the creation of a social media campaign, elements of interior design and the menu, Blossom built a whole brand identity for WIBE.