Bormio

Wellness mountain

To create a solid brand architecture strategy and a long-term communication plan, to boost brand awareness of the Bormio district across Italy and Europe.

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Wellness is everything that allows people to feel good. This has given us the opportunity to recount the district’s many nuances, the unique features of each town and the wide-ranging offer, using the “Wellness is” formula to collate the many definitions of wellbeing.