Nowadays, most Europeans take clean drinking water for granted. Yet, in the pan-European region millions of people still do not have access to improved water sources and lack access to improved sanitation facilities, making them vulnerable to water-related diseases. The United Nations Economic Commission for Europe (UNECE) asked Blossom to develop a video able to describe the Protocol on Water and Health, the first and only international agreement on water, sanitation and health.
To answer to the need of an explanatory video able to catch the attention of the public and being at the same time appealing and clear, Blossom used mixed media animation: motion graphics, footage and CEL animation. While motion graphics was used to present data and key messages, footage of water were used to create movement and to focus the user’s attention to water, the key element of the Protocol. CEL animation served to make situations and actions warmer and more realistic.