Promundo

The Man Box

Giving a unique visual identity to reports studying men’s attitudes.

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For the Man Box, we designed a man’s head inside a man’s head, as a matryoshka, showing the concept of being prisoner of self-referential stereotypes.

For the Cost of the Man Box, the visuals needed to convey the idea of the overwhelming costs that these cultural constructs cause to men themselves – in addition to illustrating the box of which men’s head are prisoners. This resulted in a man crumpled into an invisible cage from which he should try to escape.