Every Woman Every Child

Survive, thrive, transform

Innovating EWEC’s visual identity for the 2016 Global Strategy report whilst broadening its reach to include adolescents, maintaining it outstanding and granting coherence with its previous identity.


Maintaining consistency and showing the continuity between the two reports was fundamental: Blossom therefore adapted the 2016 visual representation by creating a new pattern of women, children and adolescents from around the world in different shades, smaller and with a new colour palette.