As for police officers, Security Lab has a clear mandate in mind: to combat the crime, cyber crime, attacking companies’ software systems. They approached Blossom for their communication need: make clear to potential clients their core business, and all the related services. We answered with a rebranding, where the new logo includes a geometric shape recalling a shield, representing the concept of defense, together with a new payoff, “borrowed” from the US police mottos. But that was not enough. We needed to tell all the services offered by Security Lab, and their brand personality. We did it developing a series of illustrations creating paradoxical situations where helicopters watch over computers and officers monitor cyber borders. Thanks to a contemporary, editorial style, the result is a storytelling able to communicate Security Lab’s brand purpose and service in a direct and at the same engaging way.

Security Lab - Blossom