GCF - Green Climate Fund

Raising Ambition in Climate Change funding

Raising ambition on climate change funding: our communication strategy for GCF’s Replenishment Campaign

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The visual rendering of the tagline “Raising Ambition, Empowering Action” and the design elements for social media, video and publications emphasized the Green Climate Fund’s brand colors and the inclusive, global nature of the Fund while making the replenishment design stand out and clearly give it a separate identity from GCF’s other communications products.