The repositioning of a bakery passes through a rebranding process, helping Corti regaining its clients through a more meaningful visual identity and a product-centred, ironic and at the same time informative tone-of-voice.
Our rebranding strategy started from analysing in depth the competitive assets to be leveraged in communication. The central elements we focused on were the story of the bakery, inextricably linked to tradition, the quality of products and the existence of three different shops.