#NiceTo… meet Monster 797

Reaching new bikers, including women, young, sophisticated and contemporary people through effective storytelling to support the launch of the Ducati Monster 797.


With this new Monster, it is “nice to” explore the city, “nice to” go to work, “nice to” hit the road to meet new people, “nice to” hang out with friends. #NiceTo is the concept we have developed for this campaign. To illustrate it, we have related the stories of four young characters, having fun in life and on the road.