New Levels. A new Milan.

Killing two birds with one stone: tailoring a memorable event for the launch of A.C. Milan away kit while communicating the new, exciting partnership between Puma and A.C. Milan.


The union between A.C. Milan and Puma was taking them both, in fact, to new levels. This is the assumption from which we’ve started developing our creative concept, synthesized in the tagline “New Levels. A new Milan.”