My First. My Last. My Everything.

A new storytelling, able to embrace the Multistrada 950 capacity to satisfy novice riders, whilst maintaining Ducati’s statement on high technical performances, sophistication and design. The first step in Ducati new positioning in the travel world, with a strong and effective statement.


Multistrada 950 is not only about riding. It’s about lifestyle, daily situations, travel, experiences, relationships among people. It’s the beginning of a new adventure. It’s the end of the search for the perfect riding compromise. It’s about everything.