Lukaku is in Town

He’s in town, he’s arrived! Ready, set, go: our 24h guerrilla marketing campaign to promote Lukaku’s sale – and his Puma new levels outfits.


Our idea was to cover the city of Milan with posters that could “scream out loud” that Lukaku was now part of the Inter Milan football club in a subtle way, winking the eye to footballer market fans but without excluding people not passionate about football.