Puma

Lukaku is in Town

He’s in town, he’s arrived! Ready, set, go: our 24h guerrilla marketing campaign to promote Lukaku’s sale – and his Puma new levels outfits.

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Our idea was to cover the city of Milan with posters that could “scream out loud” that Lukaku was now part of the Inter Milan football club in a subtle way, winking the eye to footballer market fans but without excluding people not passionate about football.