UNAIDS

Leading the fight against HIV/AIDS

Leveraging UNAIDS’ strong narrative through the realization of issues-driven branding and campaigns, resulting in award-winning and people-centred approaches.

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If you hold the data, you hold the keys for a strong narrative. The challenge was to effectively leverage this idea: advocating for change required changing the way advocacy traditionally happened in the UN world. At least in terms of design of communication products, which are the spearhead of stakeholder attraction.