Facing climate change together
Global Climate Change Alliance +
GCCA+ is a facility established by the European Union to strengthen dialogue and cooperation with developing countries on climate change issues. Blossom developed the new GCCA+ visual identity in order to give to the brand the possibility to communicate all its activities in a more effective way. In occasion of the European Development Day (EDD), when requested to realize an engaging and digital experience able to describe a project supported by GCCA+, Blossom came out with a digital game, The Climate Memory, where the user, by playing, was able to help an hypothetical Ethiopian farmer to deal with climate change. The game is successfully able to engage the user and at the same time make him/her aware of the project and understanding it immediately, despite its complexity. In 2017 Blossom developed another game, where the user should find hidden letters on different backgrounds. Both games were popular during the EDD, and are at the same time still broadly utilized to create awareness on GCCA+ programmes.