Once upon a time a focaccia
Corti bakery has been working since 1926, daily popping out crispy bread and other delicacy. Lately, the shop is suffering, due to the presence of new competitors, which are however missing Corti’s expertise. It is time for a rebranding. Blossom choose to highlight Corti’s decades of experience and his choice to keep the tradition as the main guiding principle for its approach. We did so by creating a new visual identity featuring some vintage elements, and developing a storytelling able to communicate Corti’s richness in terms of products, ingredients’ choice and techniques applied. “The most important elements for bread to be good and healthy are time and temperature, that need respect”, says Corti, while preparing his special focaccia, the most sought-after in northern Milan area. “I come from Seregno, but I was born in Genova”, is read on the new focaccia package, to tell, in an ironic way, the amazing taste of that product. All the shop materials are rebranded, and they all feature a story, to reach the customer with the right messages about Corti’s vision. Through the magazine, nothing is left untold. Corti has regained the city.