A.C. Milan

Come to Casa

Launching the new A.C. Milan headquarters with an inviting campaign that welcomes people in their newfound home.

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The naming “Casa Milan” literally means “Home of Milan”. So, what does someone nice do when they move into a new house? Throw a party, invite friends. The tagline “Come to Casa”, inviting people to go to Casa Milan as if someone was inviting friends to his house, with a warm and welcoming tone.