Come to Casa
A.C. Milan is kind of a myth. Not only in Italy and in Milan, but also around the globe, being one of the most famous team in the world and most followed by foreign supporters. That is why the opening of A.C. Milan new headquarter and shop in the upgraded and sought-after Portello area needed to be communicated to the city in a very powerful way. Blossom developed the creative concept and the adv campaign “Come to Casa”, inviting people to go to Casa Milan as if a friend was inviting someone to his house, with a warm and friendly tone, developing the campaign in different foreign languages, but keeping the word “Casa” always in Italian, to stress the name of the new building. In this way, not only Milan inhabitants were willing to see the new place, but all the tourists were aware of the new attraction in town. The result was successful, with a very high number of new visitors and buzz around the new opening.