World Health Organization

Be he@lthy be mobile

Developing a visual identity able to convey the potential of mobile and wireless technologies in transforming the face of health service delivery across the globe: the design and layout of the “Be He@lthy Be Mobile” print products.


Our creative concept therefore focused on conveying the digital soul of the initiative: this is achieved thanks to undulated lines, that recall the digital transmission of data, found on the cover of the Handbooks, of the Annual Reports and as a recurring pattern in their internal layouts.