In the launching phase of its new soccer cleats, PUMA contacted Blossom for the ideation and implementation of its Grassroot project, aiming at showing the new shoes to young talented soccer players. The strategy behind our proposal was to create a high-level roadshow, a key touch point for many kids and their family, where PUMA would become the first choice for their soccer equipment.
The PUMA van was the core of the roadshow stand, where the young players could see the shoes, try them and meet and interact with Serie A soccer players, such as Morosini and Murgia.
After enthusiastically learning football freestyling and street soccer tricks, the young players are invited to pose with a pair of PUMA at a branded photobooth or to create their own gif inside the Future Cage, to share on social media channels.
The roadshows are warmly welcomed by the kids and are able to reinforce PUMA brand awareness and its positioning as a cool and quality soccer cleats provider.