The pizzoccheri rebels
Stelvio is a new hipster food spot on Queen street, in Toronto. With specialties and homemade delicacies from northern Italy and the Alps, it was opened by people passionate about challenging the usual stereotypes surrounding Italian cuisine. Blossom created Stelvio’s identity: the new logo, the menu, staff’s clothing and restaurant’s branded materials, together with a fanzine and a cool website. The whole visual identity is developed in black and white and it uses the language of tattoos to create illustrations depicting traditions from the Italian Alps. Weird characters such as Betta la Civetta or Simone il Procione tell stories from the pictures on the walls to the place mats. This “hypster” approach was awarded first prize in the Corporate Identity category of the 2016 Mediastars awards.