The World Cup factory

A.C. Milan

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Casa Milan’s red and black museum, Mondo Milan, hosted a temporary exhibition dedicated to the production of the most important international trophies in football, such as the FIFA World Cup. The exhibition told the fascinating story of the birth of the trophies, crafted thanks to the artisan skill of micro fusion, also referred to as “Lost-wax casting”, for the prestigious sport organizations FIFA and UEFA. Blossom worked on the visual identity of the event, creating a distinctive communication in partnership with the illustrator Francesco Bongiorni.