“When I saw this video for the first time, I recognised why I am so in love with motorbikes: they are the only ones that can make you experience all the beauty of the world we live in”. These are the words Claudio Domenicali, Ducati’s AD, used to describe the video Blossom produced for the launch of the New Ducati Multistrada 950. My First. My Last. My Everything. is the creative concept we developed for a motorbike made for those who seek comfort and style and want superior performance without feeling intimidated. This same concept was applied to the adv, the spot, the lifestyle shootings and the website. To make people who love motorbikes remember the reason for their passion.