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World Health Organization


The WHO reached out to Blossom to produce an animated video to explain the need for a School that can create an international standard for medicine nomenclature around the world.

We developed a story, depicting a common situation, where a traveller in a foreign country cannot find the drug he needs just by using the drug’s name in his home nation.  To better illustrate the situation, and to add some fun to the story, we used different species of animals to distinguish the different nationalities of the story’s characters. The result is an entertaining video, able to clearly explain the problem and expose the possible solution, at the same time.