Not just a cool website

Bologna F.C. 1909


A football club’s website has to be up-to-date, cool, rich in content but easy to navigate, engaging, useful and informative: that’s the reason why Bologna F.C. asked Blossom to redesign and revamp its website.  The main challenge was the large quantity of different types of content which had to be re-organized in an intuitive and user-friendly way. The goals were to create a mobile-friendly version of the website, to include the marketing component inside the website and to create a user area that each supporter could customise. Thanks to a deep study of UX, Blossom developed a UI able to implement all these components, with a cool layout, in line with the new Bologna FC identity.